HTML Newsletters | Course Overview

Course Description

Need to know how to design and produce results-driven email marketing campaigns? We can teach you how to plan, design and build HTML emails that will assist you to achieve excellent results.

What You Will Learn

the skills and information needed to confidently design email newsletters that are strategically planned
techniques for crafting email newsletters that will display properly in a wide range of desktop and browser-based email clients
tested methods that significantly reduce the possibility of your email newsletters being rejected by spam filters.

By the end of the course, you will be able to take your existing HTML & CSS skills and use them to build well designed, effective and compatible HTML emails.

Prerequisites

Knowledge of HTML & CSS is required to attend this course – and completing the 1 day HTML & Web Principles class will meet this requirement.

Who should attend:

This course is for web designers, marketing professionals or anyone responsible for creating their own email newsletters and who are wanting to design and build effective HTML emails for their organisations.

HTML Newsletters

HTML Newsletters | Outline

Why Email

Email: The Heart of the Internet
Email's Undeserved Bad Rap
The Different Types of Email Communication
Email Newsletters
Catalog Emails
Announcement Emails
Press Releases
Sales and Sign-up Process Emails
The Opportunity for Web Designers

Planning an Email Campaign

Planning Is Essential
Meeting Our Client
Setting Goals
Measuring Success
Planning Your Content
An Email Is Not a Website
Email in the Real World
HTML Email Q&A
How long should an email be?
Should I put the full articles in the email, or just teasers and links to the site?
How often should I send emails?
What is the best time to send?
Is it okay to buy or rent an email list?
What is a good open rate?
How many clicks should I expect?
How can I avoid my email being filtered?

Design for the Inbox

Does email really need designing?
Designing Plain Text Email
Guidelines for a Readable Plain Text Email
The Case for HTML Email
Designing HTML Email
The Design Environment for Email
Essential Elements of an Effective Email
Adapting a Website Design into an Email Design
Layout Possibilities
Designing to Meet Business Goals
Gallery of HTML Emails
Clear Call to Action
Structure and Layout
Typography
Special Purpose
Almost Image Free
More Places for Email Design Inspiration

Coding Your Emails

What's so hard about HTML emails?
Guidelines for a Solid HTML Email Template
Know Your Audience
Tables: Not Just for Data
Use Inline CSS
Avoid Relying on Images
Other Guidelines
CSS Support in Email Clients
What Other Technologies Can and Should You Use in HTML Email?
Scripting in Emails
Flash
Video
Forms
Testing
Building the Framework
Adding the Content
How Low Will You Go?
More Resources for Building Email Templates

Understanding Permission

Why Designers Should Care about Permission
Spam: It's Not Just Viagra
Spam According to the Law
Permission versus Spam
The Rise of Relevance
Understanding Spam Complaints
Direct Complaints
Feedback Loops
Automated Filtering
What to Do with Spam Complaints
How many complaints is too many?
How can I know if my client has permission?
Ask for Details
Restate Their Permission Answer and Ask for Confirmation
Compare the Explanation
Given to the Email Content Explain
Why it Matters
Blacklists, Whitelists and Sender Reputation
Understanding Authentication
Permission and the Future of Email

Sydney
Melbourne
Brisbane
Canberra

SYDNEY Select a date to book online now	Jun	Jul	Aug	Sept	Oct	Nov
HTML & Web Principles	19	8 31	19	6 25	11 21	11 20
HTML Email Newsletters	—	17	28	—	4	1
CSS Essentials	27 & 28	—	8 & 9	19 & 20	31 Oct & 1 Nov	—
HTML5 & CSS3	—	9 & 10 25 & 26	29 & 30	—	9 & 10	25 & 26

MELBOURNE Select a date to book online now	Jun	Jul	Aug	Sept	Oct	Nov
HTML & Web Principles	—	1 31	21	10 30	24	11
HTML Email Newsletters	3	15	30	—	—	1
CSS Essentials	3 & 4	10 & 11	26 & 27	—	10 & 11	5 & 6 Dec
HTML5 & CSS3	—	16 & 17	—	16 & 17	—	7 & 8

BRISBANE Select a date to book online now	Jun	Jul	Aug	Sept	Oct	Nov
HTML & Web Principles	19	26	—	2	16	18

CANBERRA Select a date to book online now	Jun	Jul	Aug	Sept	Oct	Nov
HTML & Web Principles	—	—	12	—	14	—
HTML Email Newsletters	Please call for custom training
HTML5 & CSS3	—	—	—	5 & 6	—	—

HTML Newsletters | Testimonials

"Jonathon was extremely knowledgeable and not only taught us fundamental concepts, but up-to-date content as well to take advantage of the latest technologies available."

Karen Ackerman, Graphic Designer

"This course was really great, cleared up a lot of areas that were confusing to me about HTML emails."

Justin, Management Team

"Once again, this was a great course. This short course has provided me with a greater understanding of email marketing. I now feel a lot more confident in any new role."

Elliott, Campaign Specialist

"I appreciated the trainers patience and the ability to explain things clearly."

Tanya, Art Gallery Administrator

"Was really informative."

Kirk, Digital Consultant

"I am very glad to have taken up this course and will gladly recommend to others."

Abby, Marketer

"As usual, another high quality training session that provided much thought about what can be done once back in the office!"

Maureen de Rosario, Marketing Assistant

"The course was full of a great amount of content. Great way to improve your understanding of HTML."

Christine Mercieca, Graphic Designer

"I really enjoyed the learning experience and will return for the refresher after a couple of months."