Facebook for Business | Course Overview

Course Description

You've heard all the buzz about Facebook and know you should be doing something to embrace its use as part of your overall marketing strategy for your business – but are you totally confused about where to start and how?

What if you could be shown EXACTLY how to, not only get started with Facebook, but how to maximise Facebook marketing to grow your business the RIGHT way. With training that will have you not just learning but actually building your Facebook presence step by step — here’s your chance!

Join us for a half day session on Facebook to make sure you have a comprehensive understanding of how you can use this powerful social network for maximum advantage.

Facebook Training

Who Should Attend and Prerequisites

People who have a general understanding of what social media is, but who want to get to know specific networks more intimately.
People who want how to use Facebook safely and confidently, and who want to use the possibilities of marketing their business on Facebook.
Students should have a strong working knowledge of either Mac or Windows.

Facebook for Business | Outline

Facebook Basics

Overview of Facebook and how to use it correctly
Navigating around Facebooks functionalities
Understanding the language of Facebook

How to Set Up a Facebook Page

Building a Facebook page the right way
Correctly Optimising your Facebook page
Navigating and interacting on Facebook as a business
Customising Facebook to incorporate your branding

Facebook and Your Business

Overview on how Facebook can benefit your business
How to correctly promote your business on Facebook
Running a competition on Facebook
What to post about for maximum interaction/results and where to find content
Online reputation management and handling feedback (good and bad)

Facebook Strategy

What you can achieve on Facebook
Content creation ideas and examples
Examples of successful Australian Facebook Strategies

Sydney
Melbourne
Queensland

SYDNEY Select a date to book online now	Apr	May	Jun	Jul	Aug	Sept
Social Media Essentials Half Day 9.15 to 1pm	—	29	—	3	2	11
Social Media Advanced Half Day 9.15 to 1pm	—	—	—	—	7	30
Facebook for Business Half Day 9.15 to 1pm	—	—	26	—	16	14 Oct
Twitter for Business Half Day 9.15 to 1pm	—	—	—	19	—	18

MELBOURNE	Apr	May	Jun	Jul	Aug	Sept
Social Media Essentials	—	—	—	—	—	—
Social Media Advanced	—	—	—	—	—	—
Facebook for Business	—	—	—	—	—	—
Twitter for Business	—	—	—	—	—	—