Google Analytics for Business | Course Overview

Course Description

Google Analytics is a free software offered by Google for you to monitor activity on your website so you can see what's working, and what's not and gain ideas on how to improve its performance!

Importantly Google Analytics is also highly customisable. You can decide what data you want to view and customize your reports, with just a few clicks.

Come along to our full day session on Google Analytics and learn how to find and interpret important stats about your website performance, increase conversions and generate more sales and leads online.

Who Should Attend and Prerequisites

People who already have Google Analytics tracking installed on their website, but who want to get to know how to use and interpret the statistics the tracking is producing
People who want to learn ways to improve their website’s conversions
Students should have a strong working knowledge of either Mac or Windows.

Google Analytics Training

Google Analytics for Business | Outline

How to get started with Google Analytics
How to check your Google Analytics tracking is working correctly
How to log in to check your Google Analytics
Understanding your website audience – demographics, behaviour, technology they are using, whether they are accessing your website from mobile platforms
Understanding your traffic sources – How are people arriving to your website? Are they typing your URL directly into the browser? Are they getting referred from another website? If so, which websites are your top referrers?
SEO – What are the top queries people are typing in to find your website?
Content – What are the most popular pages on your website? What landing pages are they arriving at? What pages are they exiting at? Would you like to see a visual representation of your website and where people are clicking. Then you’ll love In-Page Analytics!

Conversion Analytics - Find out how many customers you're attracting, how much you're selling and how users are engaging with your site with Google Analytics' range of analysis features.
Social Analytics – How are visitors interact with sharing features on your site (like the Google +1 button) and engage with your content across social platforms.
Advertising Analytics - Make the most of your advertising by learning how well your social, mobile, search and display ads are working. Link your website activity to your marketing campaigns to get the complete picture and improve your advertising performance.
Reporting – How to set up a regular scheduled report to be emailed to you or other key stakeholders in your business. How to create custom reports honing on in stats that are most important to you.

Sydney
Melbourne
Queensland

SYDNEY Select a date to book online now	May	Jun	Jul	Aug	Sept	Oct
Social Media Essentials Half Day 9.15 to 1pm	29	—	3	2	11	23
Social Media Advanced Half Day 9.15 to 1pm	—	—	—	7	30	—
Facebook for Business Half Day 9.15 to 1pm	—	26	—	16	—	14
Twitter for Business Half Day 9.15 to 1pm	—	—	19	—	18	—

MELBOURNE	May	Jun	Jul	Aug	Sept	Oct
Social Media Essentials	—	—	—	—	—	—
Social Media Advanced	—	—	—	—	—	—
Facebook for Business	—	—	—	—	—	—
Twitter for Business	—	—	—	—	—	—