SEO Training in Sydney
Course Info
Duration
1 Day
Class Size
Max 7 – 8
Course Times
9am to 4pm
Computers
PCs / Limited Macs
After Course
Book included
Phone
9516 1715
Location
Level 7, 89 York St
Download
Price
$495
SEO Advanced Course
Upcoming Classes | Course Outline
SEO Course Description
Have you optimised your site and seen the results that SEO can deliver, but want to improve your rankings and conversions even further? Learn how the structure of your site and the technologies used can play a beneficial or detrimental part in the success or failure of your site.
Examine how to analyse and monitor your SEO campaign (apart from rankings). Discover ‘off page’ methods of improving your search engine visibility including an overview of paid search engine performance models and how to make your site seem more important than your competition targeting the same keywords.
This course is not a lecture, but a hands-on class, where you get the opportunity to optimise elements of your own site, while learning best practises.
SEO Courseware
City
Desktop Training uses courseware developed by industry expert Kalena
Jordan, the Director of studies for SearchEngineCollege. Students receive
access to all the online training materials for 1 month after the course.
Prerequisite
Participants should have completed SEO Essentials or have equivalent knowledge.
What you will learn
During the 1 day SEO Advanced course, the following topics are covered. See outline below for more indepth detail:
– How to monitor search rankings and site traffic
– Advanced concepts and terminology
– The impact of various web technologies on site indexing
– How to get more of your sites pages indexed
– Methods of developing inbound links
– How to develop content that encourages conversions and/or sales
– Overview of Pay for Performance models
Upcoming SEO Training Courses
| January | February | March | April | |
|---|---|---|---|---|
| SEO Essentials | 29 | 12 | 30 | |
| SEO Advanced | 30 | 13 | 1 May |
1 Day Advanced SEO Course Outline
Site Architecture
– Elements of Site Architecture That Impact Search
Ranking
– Graphic-Heavy Pages
– Graphical Navigation Menus
– JavaScript
– Intro / Splash Pages
– Search Engine Support for Flash
– Frames and Tables and CSS
– Accessibility
Advanced SEO Copywriting
– Encourage conversions
– Linkable content
– Email Newsletters
Excluding / Removing content search engine indexes
– Robots exclusion
protocol
– Robots meta tag
– Robots.txt files
– Tools
Site Maps
– XML sitemaps
– Submitting and updating XML feeds to Google, Yahoo and MSN
– HTML sitemaps
Dynamic Content
– What is Dynamic Content?
– How Dynamic Content Impacts Search Engine Compatibility
– Optimization for Dynamic Web Sites
Link Popularity
– What is Link Popularity?
– Backward Links
– Link Building
– Links to Avoid
– Link Popularity Tools
Measuring the ROI of SEO
– Measuring SEO Success
– Key Site Metrics to Look At Regularly
– Tools – Free and for purchase
Pay For Performance
– What is Pay For Performance?
– Pay For Performance Options
– Pay Per Click Models
On completion of both the Essentials and Advanced Search Engine Optimisation course, students will have a complete understanding of how best to optimise their websites for search engine compatibility.