SEO - Search Engine Optimisation Advanced Course in Sydney:
$495 
SEO Course Description
Have you optimised your site and seen the results that SEO can deliver, but want to improve your rankings and conversions even further? Learn how the structure of your site and the technologies used can play a beneficial or detrimental part in the success or failure of your site.
Examine how to analyse and monitor your SEO campaign (apart from rankings). Discover 'off page' methods of improving your search engine visibility including an overview of paid search engine performance models and how to make your site seem more important than your competition targeting the same keywords.
SEO Courseware
City Desktop Training uses courseware developed by industry expert Kalena Jordan, the Director of studies for SearchEngineCollege. Students receive access to all the online training materials for 1 month after the course.
She is also well-known as the search industry's first agony aunt, answering tricky questions about search engines via her popular search engine advice column Ask-Kalena.com. Kalena tours the conference circuit, speaking about SEO and the importance of industry training and is a regular guest trainer at City Desktop Training.
What you will learn
During the 1 day SEO Advanced course, the following topics are covered. See outline below for more indepth detail:
- - How to monitor search rankings and site traffic
- - Advanced concepts and terminology
- - The impact of various web technologies on site indexing
- - How to get more of your sites pages indexed
- - Methods of developing inbound links
- - How to develop content that encourages conversions and/or sales
- - Overview of Pay for Performance models
Prerequisite
Participants should have completed SEO Essentials or have equivalent knowledge.
| Upcoming SEO Training |
March | April | May | June | July |
|---|---|---|---|---|---|
| Search Engine Optimisation Training | |||||
| SEO Essentials | 25 | - | 6 | 24 | - |
| SEO Advanced | 26 | - | 7 | 25 | - |
| Pay Per Click Training | |||||
| Pay Per Click | - | 20 | - | - | - |
SEO Advanced - Course Outline
Site Architecture & Design
- - Elements of Site Architecture That Impact Search Ranking
- - Graphic-Heavy Pages
- - File Naming & Extensions
- - Graphical Navigation Menus
- - Error Trapping - 404 Errors
- - JavaScript
- - Intro / Splash Pages
- - Search Engine Support for Flash
- - Frames and Tables and CSS
- - Theming / Siloing
- - Accessibility
Advanced SEO Copywriting
- - Encourage conversions
- - Linkable content
- - Email Newsletters
Excluding Content from SE indexes
- - Robots exclusion protocol
- - Robots meta tag
- - Robots.txt files
- - Tools
Site Maps
- - HTML sitemaps
- - XML sitemaps
- - Submitting and updating XML feeds to Google, Yahoo and MSN
Dynamic Content
- - What is Dynamic Content?
- - How Dynamic Content Impacts Search Engine Compatibility
- - Optimisation for Dynamic Web Sites
Link Popularity
- - What is Link Popularity?
- - Backward Links
- - Link Building Techniques
- - Links to Avoid
- - Link Popularity Tools
- - Requestng Reciprocal Links
- - Keyword Link Spam
Measuring the ROI of SEO
- - Measuring SEO Success
- - Key Site Metrics to Look At Regularly
- - Track Rankings
- - Track Traffic
- - Track Returning Visitors
- - Track Sales/ Conversions
- - Track Link Populairty
- - Tools - Free and for purchase
Key Site Metrics
- - Pathways Through your Site
- - Top Exit Pages
- - Single Access Pages
- - Most Visited Pages & Top Entry Pages
- - Landing Pages
- - Trends
- - Page Refreshers
- - Search Engine Referrals
- - Search Phrases
Pay For Performance
- - What is Pay For Performance?
- - Pay For Performance Options
- - Pay Per Click Models
- - AdWords
- - Paid Sponshorship
- - Submitting to Yahoo Directory
-
Additonal
- - Google Local Business Center
- - Blogs
- - Social Media Sites
On completion of both the Essentials and Advanced Search Engine Optimisation course, students will have a complete understanding of how best to optimise their websites for search engine compatibility.
