Course Info

Duration

2 Days

Class Size

Max 14

Course Times

9am to 4pm

Computers

PCs / Limited Macs

After Course

Book included

Phone

9516 1715

Location

Level 7, 83 York St

Download

Course PDF

Price

$1195

SEO Essentials Course

Upcoming Classes | Course Outline

SEO Course Description

Is your web site compatible with search engines? Or are aspects of the design and content sabotaging its ability to be found by your target audience? Come along to our Search Engine Optimisation (SEO) workshop and learn how you can implement techniques to boost your site’s visibility in Google, Yahoo and other global search engines.

SEO Courseware

City Desktop Training uses courseware developed by industry expert Kalena Jordan, the Director of studies for SearchEngineCollege. Students receive access to all the online training materials for 1 month after the course.

She’s also well-known as the search industry’s first agony aunt, answering tricky questions about search engines via her popular search engine advice column Ask-Kalena.com. Kalena tours the conference circuit, speaking about SEO and the importance of industry training and is a regular guest trainer at City Desktop Training.

Who Should Attend

> Marketing executives entrusted with the responsibility of promoting their company’s or clients’ web sites.
> Webmasters wanting to increase traffic to their web sites via search engines.
> Small business owners wanting to learn how to promote their web sites on the search engines.
> Owners of e-commerce sites that want to increase their site’s visitor to customer conversion ratios.
> Web site designers wanting to offer search engine marketing services to their clients.
> Search engine optimisers (SEO) or search engine marketers (SEM) wanting to improve their industry skills.

Free 1 Gig USB

City Desktop Training provides students with a free 1 Gig USB Flash Drive with this course, to be able to take their class files away with them.

What you will learn

During the 2 day SEO Essentials course, the following topics are covered. See outline below for more indepth detail:

– How to analyse your existing web site for Search Engine compatibility.
– How to create effective page Title Tags.
– How to create an effective and optimised META Description Tag.
– How to research and select appropriate keywords to target.
– How to successfully integrate search keywords within your web site copy.
– How to optimise each page of your web site step-by-step.
– Overview of important search engines and directories.
– How to submit your site to important crawler-based search engines and directories
– An overview of what search engines consider to be “spam”.
– Web design elements to avoid to ensure your site is search engine compatible.
– How to monitor your search rankings and site traffic.
– How to use the most powerful tools on the net to help with the optimisation process
– Understand SEO terminology, such as: – SERP's, spiders, keywords, spamdexing / keyword stuffing, robots, backlinking etc

On completion of the 2 day Search Engine Optimisation Essentials course, students will have a complete understanding of how best to optimise their websites for search engine compatibility.

Upcoming SEO Training Courses

	August	Sept	October	November
SEO Training Course		4 & 5	16 & 17	10 & 11

 

2 Day SEO Course Outline

Introduction to SEO

– The Definition of Search Engine Compatibility
– The Value of Search Engine Optimisation
– The ROI from Search Engine Optimisation
– Why Aren’t More Companies Using SEO?
– Web Site Elements Impacting Search Compatibility
– The TITLE Element
– The META Description Tag
– The META Keywords Tag
– The Alt IMG Attribute
– Text Links
– Keyword-Rich Body Text

Search Engine Fundamentals

– Search Engines and Directories
– Important Search Engines and Directories
– Paid Submission and Pay For Performance Search Engines
– Who Owns Who?
– How Search Engines Index and Rank Pages
– Google Page Rank
– Web Site Relevancy Factors

SEO Requirements Gathering

– Before You Start
– How Search Engine-Compatible is the Site Currently?
– Requirements Gathering

Keyword Research

– What is Keyword Research?
– Why is Keyword Research So Important?

SEO Copywriting

– Text Heavy Home Page
– Keyword-Rich Text, SEO Copywriting
– Speak to Your Audience
– Use Easy to Understand Language
– Build Your Copy Around Your Keywords
– Keyword Integration

SEO Integration

– Putting it All Together
– Target Keyword Phrases
– Optimised TITLE Tag
– Optimising an Un-optimised Page
– Optimised META Description Tag
– Integrating Optimised Title and META Tags
– Integrating Optimised ALT IMG Attributes
– Optimising Page Text
– Integrating a Call to Action

Search Engine and Directory Submission

– Before You Begin
– Pre-Submission Checklist, Rules of Submission
– Submitting to Directories
– Submitting to Yahoo! Directory

Search Engine Spam

– The Definition of Search Engine Spam
– “Black Hat” vs. “White Hat” SEO
– Why Spam is Unnecessary
– SEM Industry Standards
– How to Avoid Spamming the Search Engines

Site Architecture

– Elements of Site Architecture That Impact Search Ranking
– Graphic-Heavy Pages
– Graphical Navigation Menus
– Intro/ Splash Pages
– Search Engine Support for Flash
– Frames and Tables
– Accessibility

Dynamic Content

– What is Dynamic Content?
– How Dynamic Content Impacts Search Engine Compatibility
– Optimization for Dynamic Web Sites

Link Popularity

– What is Link Popularity?
– Backward Links
– Link Building
– Links to Avoid
– Link Popularity Tools

Measuring the ROI of SEO

– Measuring SEO Success
– Key Site Metrics to Look At Regularly

Pay For Performance

– What is Pay For Performance?
– Pay For Performance Options
– Pay Per Click Models