Social Media Advanced | Course Overview

Course Description

The focus of the Advanced Social Media course is on creating content and defining a strategy. Other areas covered are how to analyse your social media efforts, how to manage a crisis and ongoing and extended use of social media for your business.

Who Should Attend

This is a follow-on course from the Social Media Essentials course.

Social Media Advanced

Social Media Advanced | Outline

Online Preparation

What is WEB 2.0?
The share factor
Pre-social media preparation
Mapping out your social media goals and objectives
Understanding the steps to achieving your goals
Social media timeline
Setting up social media
Creating fully optimised profiles
Incorporating your brand online

Establishing a plan

Target audience
Where to find your audience
How to engage them
Writing a yearly / monthly / weekly and daily SoMe timetable
Writing a clear guideline of roles and responsibilities

Content

Choosing content
Creating engaging content
Original and custom content
Publisher responsibility

Insights and analysis

Social media ROI
When to assess your strategy
How to assess your strategy
When something goes wrong
Managing a crisis
10 Big mistakes

Sydney
Melbourne

SYDNEY Select a date to book online now	May	Jun	Jul	Aug	Sept	Oct
Social Media Essentials Half Day 9.15 to 1pm	29	—	3	2	11	23
Social Media Advanced Half Day 9.15 to 1pm	—	—	—	7	30	—
Facebook for Business Half Day 9.15 to 1pm	—	26	—	16	—	14
Twitter for Business Half Day 9.15 to 1pm	—	—	19	—	18	—

MELBOURNE	May	Jun	Jul	Aug	Sept	Oct
Social Media Essentials	—	—	—	—	—	—
Social Media Advanced	—	—	—	—	—	—
Facebook for Business	—	—	—	—	—	—
Twitter for Business	—	—	—	—	—	—