Social Media Essentials | Course Overview

Course Description

Learn the fundamentals of social media and the best practices for its use in business. Learn social media terminology and how to navigate around Australia most popular social networking sites, Facebook and Twitter.

You will learn how to set up a Facebook business page and Twitter account and delve deeper into the platforms to learn their specific terminology. Also learn how to build and interact with a community and use the sites' key features.

Preparation is everything, and you will learn how to prepare your company for social media – what platform is best for you? whose role it is to manage social media? and how to integrate it with your website and the real world.

Other areas covered include social media strategy, the importance of a social media policy and what to do in an online crisis.

How is this different from other Social Media Courses?

This is not a seminar, but a completely hands-on training session where you get to work on your business Facebook Pages and your Twitter Accounts, while learning the ins and outs. Class sizes are small with an average of 6 to 8 people.

What you will learn

During the course, the following topics are covered:

Social media for business
Management tools and tactics
Facebook business page creation
Business page optimisation & management
Twitter profile creation
Profile optimisation & management

Website integration
Community building
Creating a social media strategy
Managing your social media presence
The importance of a social media policy in the workplace

Social Media Essentials

Social Media Essentials | Outline

What is social media?

Understanding social media's effect and reach
What are the most popular platforms for business
Social media terminology

Facebook

Setting up a business page
Optimising your business page
Using your business page
Growing your fanpage
Engaging fans on Facebook
Advertising on Facebook
Facebook Competitions
Facebook Terminology

Twitter

Setting up a Twitter profile
Building a following
Using Twitter
Managing your account
Search.Twitter
Twitter Terminology

Social Media Management

Creating timetables
Choosing and sourcing content
Building a community
Interacting with your community
Responding to negative comments / activity
Online etiquette

Starting with Social Media

Preparing your website for social media
Who should manage social media?
Choosing the right platform

Social Media Policy

Who does a policy protect?
What should a policy include?
Introducing a social media policy to your company

Sydney
Melbourne

SYDNEY Select a date to book online now	May	Jun	Jul	Aug	Sept	Oct
Social Media Essentials Half Day 9.15 to 1pm	29	—	3	2	11	23
Social Media Advanced Half Day 9.15 to 1pm	—	—	—	7	30	—
Facebook for Business Half Day 9.15 to 1pm	—	26	—	16	—	14
Twitter for Business Half Day 9.15 to 1pm	—	—	19	—	18	—

MELBOURNE	May	Jun	Jul	Aug	Sept	Oct
Social Media Essentials	—	—	—	—	—	—
Social Media Advanced	—	—	—	—	—	—
Facebook for Business	—	—	—	—	—	—
Twitter for Business	—	—	—	—	—	—

Social Media Essentials | Testimonials

"I came to the social media course with one idea of how I might use it. When I left, my head was full of the endless possibilities! A great course and great teacher!"

Gillian, PR & Policy Advisor

"It was a great course, fun, enjoyable and in a relaxed environment."

Antonia

"Interesting, engaging and relevant!"

Antony, Senior Comms Officer