Introduction To Social Media Training Course: $595
Course Description
Everyone knows the power and reach of Facebook, Twitter and other online marketing tools, but not many businesses are using social media to it's full potential. Defining a clear and organised approach, and understanding which areas to focus on first, will help your business have a professional and interactive online profile.
Social media expert, Ashleigh Johnson of TwoCents Group, conducts our introductory hands-on course, which teaches the fundamentals and the secrets to a successful online marketing campaign.
How is this different from other Social Media Courses?
This is not a seminar, but a completely hands-on training session where you get to work on your business Facebook Pages and your Twitter Accounts, while learning the ins and outs. Class sizes are small with an average of 6 to 8 people.
What you will learn
During the 1 day introductory course, the following topics are covered:
- — Social media for business
- — Social media management tools and tactics
- — Facebook business page creation
- — Facebook business page optimisation and management
- — Twitter profile creation
- — Twitter profile optimisation and management
- — LinkedIn profile creation
- — LinkedIn optimisation and management
- — Website integration
- — Community building
- — Introduction to e-Newsletters
- — How to create a social media strategy
- — Preparing for social media
- — Social media's place in a company work force
- — Social media's policy for the workplace
- — The future of social media
Learn the fundamentals of social media and the best practices for its use in business. Learn social media terminology and how to navigate around Facebook, Twitter and LinkedIn. Included, is an introduction to e-Newsletters, their purpose, effectivity and functionality. We also examine some third party websites that assist with social media management.
You will learn how to set up a Facebook business page, Twitter account, LinkedIn Profile and delve deeper into the platforms to learn their specific terminology. Also learn how to build and interact with a community and use the three sites' key features. Preparation is everything, and you will learn how to prepare your company for social media – what platform is best for you? whose role it is to manage social media? and how to integrate it with your website and the real world.
Other areas covered include social media strategy, etiquette when communicating online, the importance of a social media policy and what to do in an online crisis. Lastly, we discuss the future of social media and what it will mean for businesses.
Course Outline
What is social media?
- Understanding social medias effect and reach
- What are the most popular platforms for business
- Social media terminology
- Third party management tools
- Introduction to Twitter
- Introduction to LinkedIn
- Setting up a business page
- Optimising your business page
- Using your business page
- Growing your fanpage
- Managing your business page
- Engaging fans on Facebook
- Advertising on Facebook
- Facebook Terminology
- Setting up a Twitter profile
- Building a following
- Using Twitter
- Managing your account
- Search.Twitter
- Twitter Terminology
- Setting up a LinkedIn Account
- Optimizing your profile
- Using LinkedIn
- LinkedIn for company's
- LinkedIn groups
- Searching on LinkedIn
- Managing your page
- Linkedin Terminology
- Advertising on LinkedIn
ENewsletter
- The importance of a database for marketing
- When to send out newsletters
- What to send out
- Analyzing your results.
Social Media Management
- Tweetdeck, Hootsuite, Google alerts, Bit.ly
- Creating timetables
- Choosing and sourcing content
- Building a community
- Interacting with your community
- Responding to negative comments / activity
- Online etiquette
Starting with Social Media
- What to do before you get started
- Preparing your website for social media
- Preparing your company for social media
- Who should manage social media?
- Choosing the right platform
Social Media Policy
- Who does a policy protect?
- What should a policy include?
- Introducing a social media policy to your company
Introduction To Social Media Strategy
- How to write a social media strategy
- What is possible within social media
- Measuring results
Future of Social Media
- Going mobile
- QR codes
- Increased use in business
- Recruitment
- Customer service
- Market research
- Future of Facebook, Twitter and LinkedIn
