Twitter for Business | Course Overview

Course Description

Twitter is the social network many people struggle to understand. With just 140 characters per message (tweet), can you really get business results from using this social network? The short answer is yes!

Twitter can help you connect with potential customers, service existing customers, gain important customer feedback, promote your latest blog post or article, pitch media stories and more.

Join us for a half day session on Twitter to make sure you have a comprehensive understanding of how you can use this powerful social network for maximum advantage.

Who Should Attend and Prerequisites

People who have a general understanding of what social media is, but who want to get to know specific networks more intimately.
People who want how to use Twitter for business.
Students should have a strong working knowledge of either Mac or Windows.

Twitter Training

Twitter for Business | Outline

Twitter Basics

Overview of Twitter and how to use it correctly
Selecting an appropriate Twitter name
Setting up your profile the RIGHT way
Understanding the language of Twitter - hashtags, RT, @ symbols, shortened URLs
How to build your Twitter following including following and following back
Setting up Friends lists to segment your friend groups

Twitter and Your Business

Overview on how Twitter can benefit your business
Options to maximize your Twitter profile to incorporate your branding
How to promote your business using Twitter – including the rules/regulations of the site
How to connect with the right people on twitter for maximum business results
How often to post - is there such a thing as too much?
What to post about for maximum interaction/results and where to find content

Sydney
Melbourne
Queensland

SYDNEY Select a date to book online now	May	Jun	Jul	Aug	Sept	Oct
Social Media Essentials Half Day 9.15 to 1pm	29	—	3	2	11	23
Social Media Advanced Half Day 9.15 to 1pm	—	—	—	7	30	—
Facebook for Business Half Day 9.15 to 1pm	—	26	—	16	—	14
Twitter for Business Half Day 9.15 to 1pm	—	—	19	—	18	—

MELBOURNE	May	Jun	Jul	Aug	Sept	Oct
Social Media Essentials	—	—	—	—	—	—
Social Media Advanced	—	—	—	—	—	—
Facebook for Business	—	—	—	—	—	—
Twitter for Business	—	—	—	—	—	—