Video Marketing for Business | Overview

Course Description

Did you know Youtube is the second biggest search engine in the world? With the advent of the NBN (National Broadband Network), video marketing is a medium which many businesses should be looking to. Numerous studies and statistics prove that video works - Forrester Research found that videos were 50 times more likely to receive an organic first page ranking on search engines than traditional web pages!

Come along to our full day session on video marketing and video optimisation and learn how you can get started with this powerful marketing medium and optimise your videos for maximum results!

Who Should Attend and Prerequisites

People who have a general understanding of what social media is, but who want to get to know specific networks more intimately.
People who want to learn ways to increase the chance of their videos on YouTube being seen.
Students should have a strong working knowledge of either Mac or Windows.

Video Marketing Training

Video Marketing for Business | Outline

Video Marketing Basics

The online video market - how it all started, how it’s grown and the opportunities now available to you!
What types of people and businesses are using video with great success
Video format options and their specific applications
Ideal durations for different target markets and distribution channels
Key considerations before you get started - location, target audience, objectives, budget etc.
Music, copyright issues, animations
What makes a good video clip

YouTube

How to create a YouTube channel
How to optimise your YouTube channel with key information about your company, links to your website and other social networks and more.

The possibilities of adding professional branding to your YouTube Channel
How to optimise videos you have already uploaded to encourage them to be found easier
How to optimise videos you will upload in the future to encourage them to be found better
How to create playlists and allocate your videos to playlists
Understanding your Inbox on YouTube
Understanding subscriptions/friends on YouTube
How to add other complimentary channels to your channel i.e. for strategic partners etc
Important metrics on YouTube and how to check them

Sydney
Melbourne
Queensland

SYDNEY Select a date to book online now	May	Jun	Jul	Aug	Sept	Oct
Social Media Essentials Half Day 9.15 to 1pm	29	—	3	2	11	23
Social Media Advanced Half Day 9.15 to 1pm	—	—	—	7	30	—
Facebook for Business Half Day 9.15 to 1pm	—	26	—	16	—	14
Twitter for Business Half Day 9.15 to 1pm	—	—	19	—	18	—

MELBOURNE	May	Jun	Jul	Aug	Sept	Oct
Social Media Essentials	—	—	—	—	—	—
Social Media Advanced	—	—	—	—	—	—
Facebook for Business	—	—	—	—	—	—
Twitter for Business	—	—	—	—	—	—