Mailchimp Training

Mailchimp Courses

Sydney, Melbourne, Onsite and ONLINE

Training Modules (Overview)

  • About HTML Emails
  • Setting up Mailchimp
  • Mailing Lists
  • Designing an Email Template
  • Uploading Images and using the Media Library
  • Subscribe Forms
  • Sending an Email Campaign
  • Reports

What You Get

  • 12 Months Access to Help Desk
  • No Risk! Money Back Guarantee
  • Choice of Mac or PC
  • Professional Training Environment
Adobe Acrobat
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Course PDF

Private Training

This course is provided as custom training only, please call us on 1300 441 891 to schedule your training

NEED A QUOTE

Need to get approval or a formal quote

Course Outline

About HTML Emails

  • What is and isn’t Possible – The Limitations of HTML Email
  • About Email Applications – Outlook, Gmail, etc
  • About Mailchimp – How it Works

Setting up Mailchimp

  • Making sure your Profile is Complete
  • Setting Options and Preferences
  • Verifying the ‘Sent From’ Address
  • Connecting to Facebook and Twitter

Mailing Lists

  • Importing a Mailing List
  • Adding and Editing Individual Subscribers
  • Creating a Test List
  • How to Build an ‘Organic’ Mailing List
  • About the ‘Double Opt-in’ Process
  • Required Footer Content
  • Tracking Subscribes and Unsubscribes
  • About ‘Cleaned’ Addresses
  • Segmentation and Grouping
  • Targeting Interest Groups

Uploading Images and using the Media Library

  • Preparing Images for Use in an Email Campaign
  • Resolution and File Size
  • When to use JPEG, PNG and GIF Files
  • Editing Images and Specifying Setting
  • High Resolution Images for Retina Devices

Designing an Email Template

  • How Templates Relate to Campaigns
  • Using the Drag and Drop Template Designer
  • Choosing an Appropriate Layout
  • Customising the Page Layout and Design
  • Adding your own Text and Images
  • Adding Custom Content Boxes
  • Modifying Styles – Colours, Backgrounds, Fonts, etc
  • Adding Hyperlinks
  • Adding Social Links
  • Personalising your Emails with Merge Tags
  • Testing and Previewing
  • Sending a Test Email
  • Testing on Multiple Devices and Email Apps with Inbox Previews

Subscribe Forms

  • Understanding the Subscription Process
  • Designing a Subscribe form
  • Adding a Subscribe Form or Subscribe Link to a Website or Facebook Page

Sending an Email Campaign

  • Selecting a Campaign Type – Regular campaigns, A/B Testing
  • Selecting a List
  • Selecting a Template and Customising Content
  • Previewing and Testing the Campaign
  • Previewing Live Merge Data
  • Scheduling and Sending the Campaign

Reports

  • Making Sense of Reports
  • Tracking Opens and Clicks