Currently the world’s most popular email marketing application, Mailchimp is user-friendly, but it’s deep too, with many great features. Whether your mailing list is small or large, understanding what’s possible with HTML email, and how to take advantage of features such as Interest Groups, Merge Tags, social integrations and more can make a big difference to the ultimate success of your e-marketing campaigns. From building your mailing list and designing a great looking newsletter, to tracking how many people have responded to your campaign, this course will quickly help you on your way to becoming a Mailchimp expert.
As a participant, you will need to have access to your own Mailchimp account in order to complete sections of the Mailchimp course (particularly template design). Please ensure that you have completed the account setup process before the course (the free account is fine), and that you have your Mailchimp username and password at hand.