WordPress is a platform for creating, editing & maintaining websites. SEO (Search Engine Optimisation) is the process of making changes both on and off your website to ensure improved positioning in search results and to encourage site visitors to take desired actions e.g. buy, subscribe, contact etc. also known as conversions. In this SEO for WordPress course, discover how search engines ‘think’ and use that knowledge to assess and implement strategies that will elevate your site in search results and increase conversions.
Implement technical changes easily using WordPress and recommended plugins. Learn how to make the most of free Google tools that will enhance and further your SEO efforts.
The course covers a range of methods used to optimise a WordPress site. Topics explored include: Introduction to Search Engines, Project Scoping and Analysis, Choosing and Using Keywords for Maximum Impact, Optimise HEAD Tags in WordPress, Creating Search Friendly Content, Image and Video Optimisation techniques, Optimisation for Local Business, Social Media Integration, Google Analytics and Search Console overview and Blog Optimisation.
All assessment and reporting can be carried out on a website of your choosing for example your business or personal website, making it highly relevant to your website and providing you with valuable information you can use post training to immediately start implementing your SEO strategy.
Please note: As every WordPress installation is different, installation of plugins on live websites in a training environment is not recommended. We will provide a WordPress website for you to safely implement strategies explored during training. This knowledge can then be applied to your own website post training.
Pre-requisites: Completion of the WordPress Essentials course or equivalent knowledge is required. You should feel confident navigating WordPress and installing plugins. Previous experience in marketing or web design is NOT required.